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In January 2010, Macpherson expanded the line, launching Obsidian as a sub-brand.In 2007, the BBC TV series The Money Programme aired a documentary which followed Macpherson through her day-to-day business as she continued to develop her international lingerie business.Her popularity had reached such a level that Australian government offered her a position on its tourist commission as an unofficial ambassador.In 1996, Frank De Caro of The New York Times cited Macpherson, along with Linda Evangelista, Christy Turlington, Cindy Crawford, Naomi Campbell, Helena Christensen and Claudia Schiffer as "The Magnificent Seven".Macpherson's parents divorced when she was 10 years old, and she moved with her mother and two siblings.Her mother later remarried, and a clerical mistake in registering at her new school meant that her surname was changed from Gow to Macpherson (her stepfather's surname).She has walked the runways for Louis Vuitton, Ralph Lauren, Azzedine Alaïa, Donna Karan, Christian Dior, Thierry Mugler, Nicole Miller, Michael Kors, Perry Ellis, Todd Oldham, Calvin Klein, John Galliano, and Valentino.She has appeared in advertising campaigns for Christian Dior, Escada, Azzedine Alaïa, Guy Laroche, Ralph Lauren, Victorio & Lucchino, Omega, Pinko, H&M, Victoria's Secret, Model Co and Revlon.

She has been the host and executive producer of Britain & Ireland's Next Top Model from 2010 to 2013.

She cemented her high-profile through frequent appearances in Elle, featuring on numerous covers and appearing in every issue for six straight years.

During that time, at the age of 21, she married Gilles Bensimon, the creative director of Elle.

To address this, Macpherson appeared in a nude pictorial in the May 1994 issue of Playboy magazine, shot by Herb Ritts, to produce nude photos "on her own terms".

Along with Naomi Campbell, she co-hosted the Miss Universe 2001 pageant.

Eventually she garnered more exposure through Sports Illustrated magazine's annual Swimsuit Issue.

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